By Tope Adebola Through a series of straightforward steps, audience members at the Social Media and Elections workshop were encouraged to devise their own social media coverage plans on the spot. Facilitated by Penplusbytes executive director, and new Highway Africa Fellow, Kwami Ahiabenu II, audience participation in this workshop was at peak level right from the start. In a newsroom, some of the stages ofimplementing a social media coverage plan successfully are defining anaudience; evaluating what tools to use; and, monitoring progress and takingcorrective action. “Now, I want you to give me examples of the use of social media in elections,” Ahiabenu said, opening up the floor for further audience input. Ahiabenu spoke in an edifying manner, a teacher accustomed to conducting training sessions and mentoring people. His tone was warmly rhetorical, “one of them is the ability to, what? Connect with the candidate,” Ahiabenu said, exemplifying the value of socia...