Day Two : The 2008 Africa Media Leadership Conference: “Doing Digital Media in Africa: Prospects, Promise, Uganda 2008
How can African Traditional Media can tap into new Social media and blogs Dave Duarte , leading South African Blogger outline 1. Online attention economy 2. Social media and blogs 3. Value Creations in the WWW( Wild Wide World) If every thing is free online, what is not free, according to Dave a. Trust b. Brand c. Authenticity He suggested that we are living in the area of the new 4ps of 1. peer to peer 2. participation 3. predictive modeling 4. personalization He said the elements value creation WWW are - Revelation - Plasticity - Aggregation POINTERS TO TWO SITES MUTI Muti is a community site, dedicated to African content, which is driven by users posting interesting links which are then rated and discussed by others. AMATOMU Amatomu www.amatomu.com/ is a blog search engine and article aggregator, focusing on blogs published in South Africa. CONCLUSION the more you share, the more you win