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Day Two : The 2008 Africa Media Leadership Conference: “Doing Digital Media in Africa: Prospects, Promise, Uganda 2008

How can African Traditional Media can tap into new Social media and blogs Dave Duarte , leading South African Blogger outline 1. Online attention economy 2. Social media and blogs 3. Value Creations in the WWW( Wild Wide World) If every thing is free online, what is not free, according to Dave a. Trust b. Brand c. Authenticity He suggested that we are living in the area of the new 4ps of 1. peer to peer 2. participation 3. predictive modeling 4. personalization He said the elements value creation WWW are - Revelation - Plasticity - Aggregation POINTERS TO TWO SITES MUTI Muti is a community site, dedicated to African content, which is driven by users posting interesting links which are then rated and discussed by others. AMATOMU Amatomu www.amatomu.com/ is a blog search engine and article aggregator, focusing on blogs published in South Africa. CONCLUSION the more you share, the more you win

Day Two : The 2008 Africa Media Leadership Conference: “Doing Digital Media in Africa: Prospects, Promise, Uganda 2008

Accessing Software from Open Source - the case of Nika Content Management System Prof Guy Berger In his discussion, he took a the following key areas : 1. The scope of CMS 2. Tech must be slave not the master 3. Open Source 4. NIKA 5. Lessons 6. Conclusion CONTENT MANAGEMENT SYSTEM (CMS)SCOPE Six dimensions of CMS 1. "content" platform agnostic, "media assets" 2. Databased - searchable, multi- publish 3. A- Z all the work flow not only publishing to the web component which is T-Z 4. Knowledge Management - generation, coding, refinement 5. DRM - Digital Right Management - capital assets 6. EM - Enterprise Management including Customer Management System STARTING YOUR CMS You can start small but it is important to have a vision and have the big picture in mind at the outset TECH MUST BE THE SLAVE NOT THE MASTER Your strategy must drive your CMS not technology driven the technology can do almost every thing but you have to drive it in order to achieve your goal in im

Day Two : The 2008 Africa Media Leadership Conference: “Doing Digital Media in Africa: Prospects, Promise, Uganda 2008

Prof Guy Berger on DIGITAL LITERACY FOR AFRICAN NEWSROOM How do you find information which is useful for your newsroom ? the presentation addressed this question by looking at * Monitor hot topics 1 Do the web a. Google alerts b. Web TAB c. RSS - via your browser - via email RSS FWD www.rssfwd.com/ - via dedicated RSS reader www.newsgator.com www.netvibes.com Google Reader when an old site does not have RSS, then you can make use of a convertor for example, www.feedlity.com 2. Yahoo pipes filter, aggregate content and mash up as well http://pipes.yahoo.com/pipes/ www.feedity.com/ use of online translation to manage the feed as well for other languages 3.online communities :communities of interest joining a communities of interest, with like minded and provides information important for you technorati www.technorati.com/ face book community of interest social booking www.del.icio.us.com find useful info from the rubbish on the web so go out and multiple

Africa Media Leadership Conference 2008 opens

Africa media leadership conference 2008 opens with opening addresses by Francis Mdlongwa, , Director of Rhodes University Sol Plaatje Institute for Media Leadership, South Africa and Frank Windeck, Director of KAS Sub-Sahara Africa Media Porgramme, South Africa Key Note by Prof, Guy Berger, Head of Rhodes University's School of Journalism and Media Studies, South Africa on the changing landscape of the media online

Web2fordev to support online learning

Online learning is here to stay and the increasingly availability of Web 2.0 tools will making e-learning experience more rewarding though some challenges exist. Making a case for online training of Journalists in Africa, Kwami Ahiabenu II from the International Institute for ICT Journalism (PenPlusBytes) observed that online training was going to become dominant means of training and that there was need to invest time and energy to ensure that it becomes part of a capacity building projects and programmes application. He noted that though there are costs associated with online training in the long run online training was relatively cheaper and cost effective. An achievement was that online learning provided an opportunity for Journalists to learn about new tools and use them in the process of learning In overcoming the challenges, Ahiabenu II explained that the course used a group e-mail list as their primary course delivery tool in order to ensure low bandwidth participants are no