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Day Two : The 2008 Africa Media Leadership Conference: “Doing Digital Media in Africa: Prospects, Promise, Uganda 2008

How can African Traditional Media can tap into new Social media and blogs
Dave Duarte, leading South African Blogger

outline
1. Online attention economy
2. Social media and blogs
3. Value Creations in the WWW( Wild Wide World)

If every thing is free online, what is not free, according to Dave
a. Trust
b. Brand
c. Authenticity

He suggested that we are living in the area of the new 4ps
of
1. peer to peer
2. participation
3. predictive modeling
4. personalization

He said the elements value creation WWW are
- Revelation
- Plasticity
- Aggregation

POINTERS TO TWO SITES
MUTI

Muti is a community site, dedicated to African content, which is driven by users posting interesting links which are then rated and discussed by others.


AMATOMU

Amatomu www.amatomu.com/ is a blog search engine and article aggregator, focusing on blogs published in South Africa.




CONCLUSION
the more you share, the more you win
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Comments

Dave said…
Thanks Kwami, this is an excellent summary. I look forward to keeping in touch.
5:29 AM
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