Monday, February 22, 2010

3rd Penplusbytes Global Online Course in ICT Journalism (April 20 to July 20 2010)

After successfully pioneering an online course in ICT Journalism in 2006, The International Institute for Information and Communication Technologies (ICT) Journalism Penplusbytes second online course took place in 2007. Participants from Africa, Asia, North America Europe and Australia have taken advantage of this unique learning opportunity to grow their knowledge of ICT Journalism. We are pleased to announce the 3rd Global Online Course in ICT Journalism (April 20 to July 20 2010). Course details are provided below :

Course Objective: Participants will be exposed to the wider context of ICTs assisted journalism including its history, how these technologies are impacting on the world of journalism, how ICT can be used in producing stories and how to manage change process in using innovative ICT tools.
Course Description and Goals: This course teaches the theory and concept of ICTs journalism; the impact of ICTs on Journalism and how to increase excellence in journalism using ICTs as a tool.

At the end of the course, the participants will learn four main set of skills:
You will learn and understand broad spectrum of ICTs tools available for journalism
You will learn how to research and publish content online
You will learn that despite that the proliferation of technology for journalism the fundamental principles of journalism still apply.
You will learn how to use a selection of ICT tools for journalism

Prerequisites: This course does not have any special prerequisites though participants will need to have basic computer skills such sending and receiving mails, managing files and browsing the Internet. The course assumes participants are practicing journalists who have mastered journalism skills.

Class Meeting:
Participants are expected to meet online via group discussion weekly, it is expected that a participants must devote at least five hours per week online.

Course Content

Introduction to ICT Journalism – concept, theory and definition
ICT tools for Journalism – web 2.0/3.0, wikis, blogs, podcasting, online collaborative tools, newsroom content management system and publishing platforms
The role of information and knowledge management in the newsroom
Specialization in ICT Journalism
Online Research
Business Models of Online Journalism
Future of ICT Journalism

Materials :
Participants will be provided with regular resources during the duration of the course, these resources will available mostly online or via CD ROM.

Participants are expected to undertake weekly assignment, participate in online discussion, make use of ICT tools and produce a final project work to be published on Penplusbytes website.

All participants who fully successfully complete the course and would be awarded a certificate.

Please complete application form and write a separate one-page statement on how this seminar will help you in meeting your journalistic and leadership goals.

To fill out your application form online and submit your statements go to

Alternatively you can email completed form and statement to or for your inquires :
EMAIL : training AT

Closing date for receipt of application and statement is 20th March 2010.

Notification of acceptance: 2nd April 2010

Engaging, informative, and high-quality online training course created and offered by Penplusbytes.

Metering Paid Content So It Protects -- Even Grows -- Online Ad Revenue

It used to be simpler: If you want to maximize online ad revenue, don't even think about charging for your content.

But several speakers at Friday's paidContent conference said that the relationship is becoming less black and white. And some, notably Managing Director Rob Grimshaw, argued that paid content can actually increase online ad revenue.

"There's no tradeoff between having a subscription business and an ad business," Grimshaw said. "The more registered and paid subscribers, the more successful the advertising that results.", the online edition of the Financial Times newspaper, has become the standard-bearer for the so-called metered approach to charging for online content that The New York Times and others plan to adopt. users can read a few articles each month before they're asked to register, and 10 articles before they're asked to buy a subscription.

Grimshaw said has 1.9 million registered users and 121,000 paying users, categories of users that advertisers find significantly more valuable than visitors who have not invested the time and/or cash in the site. He said such users are especially valuable in a time of declining ad revenue: "In a real tough market, it gives you a competitive edge."

The New York Times abandoned its earlier paid content venture, Times Select, not because it wasn't making money (220,000 users were spending $10 million a year), but because the paper concluded it would make more money from advertising on freely-available pages.

Now the paper hopes its metered subscription model will drive overall revenue.

Martin Nisenholtz, senior vice president for digital operations at the Times, said:
"Our goal is to maximize overall revenue. The goal isn't to say we've created largest circulation revenue base or the biggest advertising revenue base. It is to maintain the largest overall base of revenue. The meter has to do with subscriber and advertising management. If you move the meter out and in, the model you create around that can be maximized for overall total revenue."

Nisenholtz declined to provide specific numbers, but Steven Brill, co-founder of the Journalism Online system to enable content charging, said he estimates that the Times will put less than 10 percent of its online ad revenue at risk with the metered online subscription approach it is developing.

It's unclear to what extent paid users can boost the online ad revenue of smaller publications. Jim Shine, publisher of the 32,000-circulation Lima News in Lima, Ohio, told me last year that such a boost to ad revenue had not yet materialized from the pay wall the paper installed last August.

Times Company CEO Arthur Sulzberger cautioned against drawing industry-wide lessons from New York Times experiments: "Answers that we are coming up with are not necessarily the right answer for other news organizations locally. There are other opportunities that might work for them."