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Showing posts from February, 2010

3rd Penplusbytes Global Online Course in ICT Journalism (April 20 to July 20 2010)

After successfully pioneering an online course in ICT Journalism in 2006, The International Institute for Information and Communication Technologies (ICT) Journalism Penplusbytes second online course took place in 2007. Participants from Africa, Asia, North America Europe and Australia have taken advantage of this unique learning opportunity to grow their knowledge of ICT Journalism. We are pleased to announce the 3rd Global Online Course in ICT Journalism (April 20 to July 20 2010). Course details are provided below : Course Objective : Participants will be exposed to the wider context of ICTs assisted journalism including its history, how these technologies are impacting on the world of journalism, how ICT can be used in producing stories and how to manage change process in using innovative ICT tools. Course Description and Goals: This course teaches the theory and concept of ICTs journalism; the impact of ICTs on Journalism and how to increase excellence in journalism us

Metering Paid Content So It Protects -- Even Grows -- Online Ad Revenue

It used to be simpler: If you want to maximize online ad revenue, don't even think about charging for your content. But several speakers at Friday's paidContent conference said that the relationship is becoming less black and white. And some, notably FT.com Managing Director Rob Grimshaw, argued that paid content can actually increase online ad revenue. " There's no tradeoff between having a subscription business and an ad business," Grimshaw said. "The more registered and paid subscribers, the more successful the advertising that results." FT.com, the online edition of the Financial Times newspaper, has become the standard-bearer for the so-called metered approach to charging for online content that The New York Times and others plan to adopt. FT.com users can read a few articles each month before they're asked to register, and 10 articles before they're asked to buy a subscription. Grimshaw said FT.com has 1.9 million registered users and