In the run-up to Ghana's 2012 general election, leading political parties have gone fully for the door-to-door model of campaigning. Unlike in the past when presidential candidates took to holding huge rallies, they are now criss-crossing the country, moving from community to community, and talking to individuals, and small groups in their homes, and community meetings. This mode of selling campaign messages is a sharp departure from the previous practice of busing supporters to venues for huge rallies. Since 1992 when the country returned to multi-party democracy, after 11 years of military rule, the major political parties - National Democratic Congress (NDC), New Patriotic Party (NPP), Convention People's Party (CPP), and the People's National Convention (PNC) – have resorted to staging massive rallies. Former president Jerry John Rawlings is believed to have set the tone for such rallies in the 1992 and 1996 political campaigns fo...