Kwami Ahiabenu,II Knowledge Chief

International Institute for ICT Journalism - Penplusbytes has successfully implemented its maiden social media training and policy project for the News Generation team at Multi TV with support from Free Press Unlimited . The key objective of the capacity building initiative is to improve upon the quality of programme content as well as viewership of the channel by actively engaging the target audience through interaction on all social media platforms. As part of this project, Penplusbytes - a leading pan-African organisation in using ICTs to improve the cause of journalism - undertook social media policy development for the newsroom, Team Focus Group Discussion with audience participation, Training of Trainers and Training Workshops aimed at ensuring effective utilisation of social media in the news generation process. The 2-day interactive training workshop took participants through: Introduction to Social Media in the newsroom, Legal & Ethical Issues, Social Media Tools ...